As VP of Design and Head of the in-house Design Studio, I oversaw research quality and digital product design delivery, connecting the team’s findings with the direction for Alivius. During a month of field research in Brazil, members of my research team worked with local partners to interview patients, predominantly women living with different cancers. The wider research included doctors, nurses and health insurance professionals, revealing gaps in information, care coordination and everyday support. I guided the team as these findings informed a locally relevant brand and an app combining wellbeing content with appointment and medication tracking. Researchers and designers developed the detailed journeys, identity and product experience. The work produced a research-led service direction, brand and digital product designs. We also created an editorial book documenting the findings and shared it with stakeholders across Europe and Brazil. The ambition was to extend Alivius across Latin America, with Colombia identified as the next market.