LUIS
ROY
I connect business, people and brand to shape digital products and experiences.
DESIGN LEADERSHIP & PRODUCT STRATEGY
BASED IN
BARCELONA, SPAIN
OPEN TO LEADERSHIP & CONSULTING
ABOUT ME
Hi, I’m Luis. I’m a global design leader working across digital products, customer experiences, brand and physical environments.
I bring clarity to complex challenges and build teams that turn shared direction into thoughtful products and experiences. My practice spans digital, brand and physical environments.
Previously Managing Director, Global Design Practice at Brillio, with experience at Fjord / Accenture Song, Publicis Sapient, Dr. Reddy’s and Landor. Today, I also bring a founder’s perspective through TOD Belleza.
GLOBAL LEADERSHIP
US, Europe, Latin America & Asia
CROSS-DISCIPLINARY DESIGN
Product, experience, brand & environments
FOUNDER EXPERIENCE
TOD Belleza
Tera Vivir
SELECTED
WORKS
SELECTED
WORKS
TOD Beauty — Self-funded startup
Market research & positioning Product strategy, UX & UI design AI-assisted product development Market pilot & user testing
TOD Beauty — Self-funded startup
Market research & positioning Product strategy, UX & UI design AI-assisted product development Market pilot & user testing
TOD Beauty — Self-funded startup
Market research & positioning Product strategy, UX & UI design AI-assisted product development Market pilot & user testing
Turkcell — Connect Beyond
Experience concept E-commerce website & app design proposal
Turkcell — Connect Beyond
Experience concept E-commerce website & app design proposal
Turkcell — Connect Beyond
Experience concept E-commerce website & app design proposal
MoraBanc — Mobile-first Banking
Post-login banking app and web experience Design system implementation
MoraBanc — Mobile-first Banking
Post-login banking app and web experience Design system implementation
MoraBanc — Mobile-first Banking
Post-login banking app and web experience Design system implementation
SERVICES
DIGITAL & PRODUCT STRATEGY
Clarifying what a product or website needs to achieve, who it serves and how it connects with the brand. I help establish priorities and direction before design begins.
DIGITAL & PRODUCT STRATEGY
Clarifying what a product or website needs to achieve, who it serves and how it connects with the brand. I help establish priorities and direction before design begins.
DIGITAL & PRODUCT STRATEGY
Clarifying what a product or website needs to achieve, who it serves and how it connects with the brand. I help establish priorities and direction before design begins.
DESIGN LEADERSHIP
Bringing teams and stakeholders together around a shared direction. I support design decisions, collaboration and the connection between strategy and delivery.
DESIGN LEADERSHIP
Bringing teams and stakeholders together around a shared direction. I support design decisions, collaboration and the connection between strategy and delivery.
DESIGN LEADERSHIP
Bringing teams and stakeholders together around a shared direction. I support design decisions, collaboration and the connection between strategy and delivery.
CONSULTING & FRACTIONAL LEADERSHIP
Senior design support for organisations shaping a product, developing their design capability or navigating change. Engagements can focus on a specific challenge or ongoing team leadership.
CONSULTING & FRACTIONAL LEADERSHIP
Senior design support for organisations shaping a product, developing their design capability or navigating change. Engagements can focus on a specific challenge or ongoing team leadership.
CONSULTING & FRACTIONAL LEADERSHIP
Senior design support for organisations shaping a product, developing their design capability or navigating change. Engagements can focus on a specific challenge or ongoing team leadership.
PROCESS
01
UNDERSTAND THE CHALLENGE
Start with business priorities, audience needs and the wider brand and customer experience. Ask questions, examine the available evidence and identify what needs to be resolved.
01
UNDERSTAND THE CHALLENGE
Start with business priorities, audience needs and the wider brand and customer experience. Ask questions, examine the available evidence and identify what needs to be resolved.
01
UNDERSTAND THE CHALLENGE
Start with business priorities, audience needs and the wider brand and customer experience. Ask questions, examine the available evidence and identify what needs to be resolved.
02
ESTABLISH DIRECTION
Turn that understanding into clear priorities and principles. Build agreement on what the experience needs to achieve and what should guide design decisions.
02
ESTABLISH DIRECTION
Turn that understanding into clear priorities and principles. Build agreement on what the experience needs to achieve and what should guide design decisions.
02
ESTABLISH DIRECTION
Turn that understanding into clear priorities and principles. Build agreement on what the experience needs to achieve and what should guide design decisions.
03
SHAPE THE EXPERIENCE
Work with the team to explore and develop the experience. Connect the strategic direction with journeys, interactions and brand expression, making room for ideas to be challenged and improved.
03
SHAPE THE EXPERIENCE
Work with the team to explore and develop the experience. Connect the strategic direction with journeys, interactions and brand expression, making room for ideas to be challenged and improved.
03
SHAPE THE EXPERIENCE
Work with the team to explore and develop the experience. Connect the strategic direction with journeys, interactions and brand expression, making room for ideas to be challenged and improved.
04
CARRY THE DIRECTION THROUGH
Support collaboration as the work moves towards delivery. Help the team navigate trade-offs and keep decisions connected to the original priorities.
04
CARRY THE DIRECTION THROUGH
Support collaboration as the work moves towards delivery. Help the team navigate trade-offs and keep decisions connected to the original priorities.
04
CARRY THE DIRECTION THROUGH
Support collaboration as the work moves towards delivery. Help the team navigate trade-offs and keep decisions connected to the original priorities.
TESTIMONIAL
TESTI-MONIAL
“Luis forged a culture of collaborative creativity within his team so important when working in a global distributed delivery system.”
Barry Fiske
Former colleague at PublicisSapient · LinkedIn recommendation, 2019
“Luis forged a culture of collaborative creativity within his team so important when working in a global distributed delivery system.”
Barry Fiske
Former colleague at PublicisSapient · LinkedIn recommendation, 2019
“Luis forged a culture of collaborative creativity within his team so important when working in a global distributed delivery system.”
Barry Fiske
Former colleague at PublicisSapient · LinkedIn recommendation, 2019