I conceived and self-funded TOD Beauty to explore a more inclusive and accessible approach to beauty and wellbeing services at home. I defined the business proposition, researched the market and developed the brand and product strategy. I then designed the end-to-end customer and professional experiences, including user journeys, interfaces and service interactions. Using AI-assisted development tools, I built the digital platform and conducted a market pilot with real users to test the experience and understand opportunities for improvement. The venture brought together my experience in business leadership, brand development, product strategy and hands-on design, with direct responsibility for decisions from concept through market testing.