As Managing Director, Global Design Practice, I led the strategy and digital design approach as we renewed our relationship with Ford. I set the experience direction around a shared goal: simplify the sales process while keeping the customer engaged from first contact to vehicle delivery. The team’s discovery work brought together business, product and sales stakeholders, Ford dealers and Apple’s design team. Workshops and dealer feedback informed the customer journeys and a phased feature roadmap. Our design team translated that direction into connected workflows for appointments, vehicle selection, customer profiles, financing and contracting, supported by prototypes and user testing. My contribution was guiding the strategic approach; the team developed the detailed journeys, interfaces and prototypes.