I researched the market and defined the product’s positioning, connecting the business proposition with people’s needs for convenient, inclusive beauty and wellbeing services. I designed the entire product experience, from customer journeys to interfaces and interactions, and built the platform using AI tools. I then ran a market pilot with real users to evaluate the experience. My role combined business leadership with hands-on execution: funding the venture, establishing its direction, designing and building the product, and testing it in the market.