I led the 3D and VR user experience within a wider collaboration between Audi, Publicis and specialists across technology, content and production. Our team recreated Singapore as it looked 50 years earlier, building a historical 3D environment that passengers explored from the back seat of an Audi. The VR experience activated videos and interactions connected to iconic locations as they travelled through the city. My focus was bringing the 3D environment and VR interactions together into a coherent passenger experience. The result was well received, connecting local heritage and celebration with Audi’s commitment to innovation.