I led the Bangalore studio’s design work after the engagement transferred from Miami. The scope grew from a visual refresh into a broader experience redesign for selected European cruise brands. Working with design and technology teams, I helped establish a shared approach that balanced customer needs, brand expression and platform feasibility. Our team proposed a lightweight backend connecting existing CRM and booking systems, paired with reusable templates and a clear, visual interface. The proposal gave Carnival a direction for consolidating its digital experience: simpler content management for brand teams and easier navigation for customers, while allowing each cruise brand to retain its identity.