I guided the brand modernisation and experience direction, set quality standards and made key design decisions. I managed stakeholders and delivery teams, presented to client leadership and oversaw the processes supporting delivery. Following a co-creation workshop with the client, the team developed the main website design through eight weeks of sprints. My role was to keep business priorities, brand expression and the customer experience aligned while guiding the team’s work. We won the pitch and completed the main website design in eight weeks. Recognising the team’s understanding of its brand and business, DCU requested a retainer for 2019.