Svaas — Connected Healthcare
Client
Dr. Reddy’s Laboratories
Deliverables
Patient & healthcare provider research Service experience strategy Brand identity & communications Digital product UX & UI design
Year
2020
Role
VP of Design, Head of Design Studio
Creating the brand and digital experience for Svaas, an outpatient healthcare platform connecting patients, doctors, pharmacies and labs. As head of Dr. Reddy’s in-house Design Studio, I coordinated research, brand strategy and product design to shape the service around patient and provider needs.
What I did
I led a multidisciplinary team of researchers, digital designers, brand strategists and graphic designers, coordinating the creation of Svaas across research, brand and digital experience. The research team spent seven months studying outpatient care and speaking with patients and healthcare providers. A central finding was the importance of choice: patients wanted access to their preferred doctors, labs and pharmacies. I guided the translation of these insights into a shared direction for the brand and product. The team developed the identity, communications and application designs around “healthcare that fits you”, accommodating different customer journeys and business partnerships. My contribution was to connect the disciplines and guide their work towards a coherent service experience. The result was a unified brand and digital product design, grounded in research across the healthcare ecosystem.
