Axa

Omnichannel Experience Strategy

Singapore, Singapore​

2015

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Agency: Publicis | Nurun

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Ask:

Axa requested a modern retail strategy and creative strategy to transform the AXA Experience Center at the AXA building in Singapore.  

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More to it: 

The proposal went beyond brick-and-mortar using findings on customer research and current experience trends, it re-thinks current customer engagements at the Experience Center. It focus on digitalizing parts of AXA customer services and experiences.