Carlton

Omnichannel Experience Strategy | Retail

Mumbai, India

2014

 

Agency: WPP | Landor & Fitch

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Ask:

In line with Carlton’s new brand positioning,

the client wanted to design a new concept flagship store, their visual communications and Omni-channel solutions able to adapt to different retailers and store sizes.

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More to it:

To achieve a ever-flexible design solution all the touch points needed to be modular allowing for different combination of modules and systems that would address different store needs, different digital touch points and different customers.