Mazda

Phygital Interactive Experience | Automobile

London, United Kingdom

2012

 

Agency: Imagination

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Ask:

To create a brand experience for Mazda automobile show in Los Angeles considering Mazda legacy and the futuristic vision of the brand. 

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More to it:

The concept was to play with large architectural shapes, blue prints, physical and digital elements. The visitor should be able to navigate the exhibition independently and experience the brand through different touch points. The large cantilevered  architectural shapes represented the speed and qualities of Mazda cars. Touch screens and scanners allowed the visitor to experience the brand beyond the physical space enticing their imagination.