Bosch

Marketing Campaign Strategy

Mumbai, India

2017

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Global + India Bosch Retail Teams 

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Agency: Publicis | SapientRazorfish

 

Ask:  

Create an emotional campaign idea for the Indian market in order to motivate people who have never owned a dishwasher before to consider purchasing a Bosch dishwasher.

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More to it: 

Dishwashers in India are for a niche audience as mostly India manages their domestic environments with housekeepers who do all the tasks in the house. Dishwashers is a very  western concept therefore this campaign had to take a different approach based on contextualized research before going into the Indian market.