Vodafone

Environments Systems Design | Transportation

Mumbai, India

2014

 

Agency: WPP | Landor & Fitch

​

Ask:

To design a way-finding system for the New Delhi metro station taking into account public transport users, metro transport systems and Vodafone brand guidelines. 

​

More to it:

The system needed to have strong visibility and to be playful. It needed to address an extremely busy crowded metro station and needed to connect the metro users between the environment and digital space through clear touch points and opportunities expressed in a seamless journey. 

​

Golden Award Winner Designomics 2014