Cadbury

Omichannel Design and Branding

Mumbai, India

2013

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360° Luxurious Retail Experience

 

Agency: WPP | Landor & Fitch 

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Ask:

Called Cadbury's Purple Room, a transformative retail experience to sell exquisite chocolates in a theatrical setup considering how the brand will manifest in experiences, digital applications, packaging and film. 

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More to it: 

The team designing the experience was set between London, United Kingdom and Mumbai, India. The team of chocolatiers in London would share the sensorial and emotional narratives of the chocolates while the team in India would translate those sensations and emotions into retail experiences physical (environments and packaging) and digitally (applications, microsites, banners and film).